Pop music in South Africa has a habit of hitting these peaks in musical creativity before once again plateauing out as artists become complacent and start delivering the same music with each new release. Thus, it is incredibly refreshing to see emerging pop artists bringing something new and different to the genre. The norm is often for new artists to get bogged down in the norms of the genre and try to use those to propel them to success with what could be loosely described as a one-hit wonder. This just results in the genre becoming increasingly saturated and it ultimately results in stagnation.
Edisontide, on the other hand, does not get stuck into the gritty technicalities of genre aesthetics on their debut self-titled EP. The EP is a rather glorious mash-up of pulsating dance elements, bubbly pop hooks and the brooding lyrical intensity of ambient indie-pop. The EP opens with “The Conspirator” – an exciting venture into the realm of synth-pop that is heavily influenced by the bouncy energy of pop rock. The band ventures from this stunning display of pop sensibility meshed with synthetic creative into
“Sealion” – a drum and synth driven song characterised by repetitive ambiguous lyrics. It is a rather strong opening to the EP as it showcases the band as being an upbeat yet sincere indie-pop outfit that doesn’t just subscribe to the bubbly bliss of the indie-pop genre. “Whispers” has the band venturing into the realm of ambient indie-pop as the song is driven by a thudding percussion and synthetically altered bass riffs that back the crooning vocals of Jordi van Dyk as he sings about being fiercely in love.
“Au Revoir” is where the EP starts to pick up the pace again. “Au Revoir” starts with a gentle piano melody and faint whisperings of synth that back the sweeping vocals of van Dyk. Dance elements creep into the song as the vocal bridge closes. These elements quickly propel the song to be a bouncy pop anthem as progressive house bass beats wrap themselves around pop hooks and rapid percussion. “Au Revoir” is a dynamic and fluid song. It sees the band flitting between pulsating EDM hooks and delicate pop croonings without even breaking a sweat.
“Paper” closes the EP on a soaring pop ballad note as van Dyk once more delivers a song soaked in praise for love and romance. The instrumentation used on the song is interesting. A fusion of piano and synth drives the background of the song, but there are moments where light guitar licks are brought in to give the song a sense of layered density that compounds the emotional weight that is conveyed with the song. T
Durban seems to have a knack for producing talented pop acts, and Edisontide is yet another pop act that is soon going to be a household name like Gangs of Ballet and Monark. Their self-titled EP is an exquisite venture into the pop genre that breathes some fresh air into a stagnating genre.